The Tanqueray City Light Ad project was designed to spotlight two exceptional varieties of Tanqueray: Tanqueray 0.0% Alcohol and Tanqueray London Dry Gin. This video is set to be displayed across Germany, particularly in supermarkets, on digital totems.

The primary challenge was the detailed modeling and texturing of the bottles, as no open label data was available. The textures had to be meticulously crafted by scanning, creating a bespoke solution. The only input provided was the initial video footage and the key visual at the end. The client sought to bring this key visual to life, enhancing both varieties through immersive CGI animations.

The final video draws viewers in with its sleek transitions and dynamic bottle highlights, creating a sense of intrigue and reinforcing the premium nature of the Tanqueray brand.