The BMW i7 Crystal REEL, released in May 2023 across all BMW branch channels on Instagram, showcases the luxurious and forward-thinking aesthetics of the BMW i7 in a captivating CGI animation.

A unique feature of the reel is the vehicle being enveloped in crystals, referencing the Swarovski crystals embedded in the BMW i7's headlights.

This visual metaphor highlights the elegant fusion of high-tech innovation and luxury, emphasizing the vehicle's distinctive character.

This project, immerses the viewer in a world where sophistication and innovation seamlessly blend, leaving a lasting impression of awe and anticipation for the future of automotive luxury.