The "MINI SE Flower REEL" is a dynamic CGI production that was released across all of MINI's Instagram channels in June 2023. The MINI Cooper SE is showcased in a unique, blooming environment, capturing the fresh and energetic atmosphere of electric mobility.

This project was executed by me at CMF Advertising GmbH for the client MINI. The video puts the viewer in a "flow" state, inspiring with a modern interpretation of the Flower Power era. Vivid animations and a harmonious color palette create a sense of optimism and a fresh start. The reel invites viewers to explore the diverse possibilities and benefits of the MINI Cooper SE, embracing a sustainable future.

By merging nature with technology, the reel emphasizes the connection between advanced mobility and an environmentally conscious lifestyle.