The Reel is a dynamic CGI production that I created at CMF Advertising GmbH for the client BMW. In August 2023, the video was published on the official Instagram channels of all BMW branches.

It perfectly captures the essence of luxury and performance, instantly captivating the viewer with its stunning visual design. A particular highlight is the surreal, bouncing flamingos, which add a playful yet elegant touch to the reel. The photorealistic rendering and smooth animations, combined with dynamic editing techniques, evoke a longing for the freedom and driving pleasure that the BMW 850i Cabriolet represents.

BMW International also recognized the potential of the reel and shared it on their international channel a few weeks later, marking the pinnacle of my career so far as a Junior Art Director for 3D & Motion Design.